IBS Announces Confirmed Makeup Artists

ENERGIZE YOUR CAREER WITH EXCITING MAIN STAGE PERFORMANCES
	The IBS New York Main Stage hosts the most thrilling performances in the Big Apple! Get up-close and personal with some of the hottest artists in the industry including; Nick Arrojo, Martin Parsons, Lisa Amasaki,Michael O'Rourke and The Sassoon Academy Team*. All Main Stage performances are FREE with your exhibit hall ticket. Also included with your exhibit hall ticket are more than 100 education classes in hair, nails, makeup and business!   Visit IBSNewYork before January 2nd and save $25 on your ticket!   *subject to change

Event Recap: ESSENCE presents SMART BEAUTY V

Event Recap - ESSENCE presents SMART BEAUTY V - W Hotel - April 14, 2011

ESSENCE magazine hosted a beauty event on Thursday, April 14th to educate retailers, editors and industry professionals on how to market, sell and cater to African American women. ESSENCE conducted an in-depth research consumer marketing study to show "the mindset of the passionate African American beauty consumer" and enlisted top beauty experts to discuss individual and industry concerns, thoughts and trends. Panelists included: Mikki Taylor (ESSENCE Editor-at-Large), Cynde Watson (Makeup Artist & Beauty Expert), Elena L. Jones, M.D. (Dermatologist), Eric Bland (Celebrity Hairstylist) and Susan Akkad (Senior Vice President, Corporate Diversity Marketing, Estee Lauder Companies, Inc).

According to ESSENCE research, there are 4 main Archetypes when dissecting the AA woman beauty consumer:
Queen Bea -- supremely confident, knowledgeable
Sheree De La Sol -- experimental, likes prestige and innovative brands and wants to conquer aging
Amber B. Free -- independent spirit, brand loyal, conscious, cautious and practical
Jane Jones -- the minimalist, time sensitive and likes the natural look

FAB was on the scene to capture some special moments. Take a peak!

Founder of The FAB Network, J. Styles

Welcome to ESSENCE presents SMART BEAUTY V

Yours Truly with ESSENCE President Michelle Ebanks

The ESSENCE Dream Team -- (L to R) Corynne L. Corbett (Beauty Director), Constance White (Editor-in-Chief), Michelle Ebanks (President) and Mikki Taylor (Editor-at-Large)

During the breakfast, there was a presentation that displayed the FOUR BASIC ARCHETYPES of black consumers. The presenters did an awesome job!

Miss New York with ESSENCE Beauty Director Corynne L. Corbett

Beauty Leaders!

Paving a way for black women everywhere!

The breakfast/presentation/panel begins . . . giving powerful stats on AA women, retail & consumer habits, marketing tactics and more! ESSENCE knows what black women want!

"My Black is Beautiful"

I love beauty!

Makeup is sexy & cool!

FAB on the scene!

FAB's J. Styles loves beauty!

Panelist & Celebrity Hairstylist Eric Bland with J. Styles

Shayna D. of The Diva Lounge & Yours Truly!

Miss FAB & Miss New York!

Beauty professionals galore!

The event mission was definitely accomplished! A huge thank you to ESSENCE for highlighting the power of the AA woman consumer and educating retailers, editors and beauty professionals on how to market, sell and cater to our needs! We need more outlets like you!

The Biggest Trade Show for MakeUp Artists . . . . IMATS

About The International Make-Up Artist Trade Show (IMATS) --

IMATS is the make-up world’s biggest gathering. Thousands of make-up artists, vendors and enthusiasts discuss, display and collect the best the industry has to offer. Make-up pros from fashion and film (including Oscar, BAFTA and Saturn award winners) provide education and demonstrations at IMATS, and new products often debut there. IMATS also features a make-up museum and an Afterglow party, where trade-show guests can socialize.

Before IMATS, there were no trade shows specifically designed for make-up artists, although cosmetic companies had expressed a desire for such an event. In response, Make-Up Artist magazine publisher Michael Key held the first IMATS in August 1997 in Los Angeles. It allowed artists to customize what they wanted to see and it offered a diverse mix of products, demonstrations and education from industry leaders.

NYC Show Dates: April 9th - 11th

82 Mercer

Visit www.IMATS.net for more information & to purchase tickets.

MakeUp Artist? You Must Attend The MakeUp Show (NYC)

Metropolitan Events and Productions is pleased to announce the 2011 dates for
The Makeup Show NYC

SUNDAY MAY 15 9:00 AM - 6:00 PM
MONDAY MAY 16 9:00 AM - 5:00 PM

Celebrating five consecutive years of bringing the professional beauty industry together The Makeup Show NYC will continue to grow and deliver the largest PRO-ONLY driven beauty event in NYC!

Join us at The Makeup Show as the top industry artists and pro-driven companies present the newest products, seminars, forums and hands-on workshops. Fill your two days with inspiration, education and community. Learn about the newest lines and product launches. Explore makeup workshops and discover school programs. Network with your peers. Develop new relationships with the companies that make the industry tick.

The professional makeup industry will come together to celebrate the craft of the professional makeup artist for the sixth time - at the global epicenter of beauty and fashion - New York City.

Visit www.TheMakeUpShow.com for more details & to purchase tickets.