NYWIC Presents "Cocktails & Conversations"

New York Women in Communications Presents Cocktails & Conversations: The Changing Environment of Online Content Engage, Track and Measure Everything you wanted to know about content measurement but were afraid to ask! Web. Mobile. Video. Ipad. Facebook. Twitter. With ever-increasing sources to find out who is watching, reading and following your company's messaging and branding, how do you know that your content is effective and cutting through the clutter and reach your audience? How do you know you are reaching the right audience and getting your message across correctly? What is the appropriate medium and platform for you to use to communicate your message when new platforms appear faster than you can say Droid? How can you be sure that your content, your messaging and your brand is reaching the right audience and you are being successful? What do you need to reach your audience at the right place and at the right time? What are the right tools to measure this and how do digital analytics help you to find the best balance to measure your online content? Join us for a panel discussion with leading digital experts who will unlock the mysteries surrounding quantitative and qualitative digital analytics that will help push your brand forward. Our digital pundits will explore the challenges and successes for measuring your traffic, provide you with all the tactics and strategies you need to boost the performance of your communications efforts, and discuss the various ways digital analytics will further change the face of online content creation. Featuring Mike Shields, Department Editor, Digital Media, MediaWeek- Moderator Erin Clift, Senior Vice President, Brand Experiences, AOL Advertising Kate Downey, Director Audience Analytics & Insights, Wall Street Journal Digital Network Danny Flamberg, Head of Digital Strategy and CRM, Kaplan Thaler Group Holly Williams, Managing Director, Business Development, Compete Date Tuesday, February 8, 2011 Time 6:00 - 8:00 PM Location TBD Cost Members: $26* Nonmember: $41* Student Members: $16* REGISTER http://www.nywici.org/events/february-2011-cc-online-content *$1 will be donated directly to the New York Women in Communications Foundation *Please note that there will be an additional $10.00 fee for registration on-site that evening. Refund Policy: If you have registered, are unable to attend and wish to be refunded, please notify our offices by 12 noon February 7th.*