Book Review: You Are A Brand!

My FAB Thoughts - YOU ARE A BRAND (2nd Edition) - By Catherine Kaputa

October 31, 2012

You Are a Brand is an easy read self-branding book providing the foundation you need to accomplish 3 main goals: self-branding ideas (what makes you stand out), strategies to market your self-brand (in-person and online) and ideas to create more visibility around your work (with the understanding that working hard is simply not enough to get noticed).

You Are A Brand highlights the main ideas that I have been teaching since starting The FAB Network - how to identify your WOW Factor (special and unique qualities about yourself, both tangible and intangible), positively exploit your WOW Factors (use what you've got to get what you want) and implemention of your WOW Factors (the work you do to create opportunities for yourself). Of course, Kaputa explains her message in very different terms, however her basic principals follow suit. If you are seeking a good read on how to work smarter, not just harder then you have found a great resource for you. Why? Because I work with a lot of individuals (all the way from middle school students to adults) and have learned that we are all seeking the same thing in life - positive recognition and success in exchange for our hard work. Seems like an easy desire to wish for, however some people are seemingly luckier than others when receiving their merit of praise. Why? Well, the book really highlights how to hone in on your special traits and use them for your advantage, moreso than just seeking popularity or praise, but rather showcasing your skills and talents so that you are top of mind when a job opportunity, networking function or extra projet comes up. Bottom line is this - you want the RIGHT people to think of you when opportunities arise. If they are unaware of your recent accomplishments, WOW Factors, interests and work ethic then how on earth would they know to contact you?! And that's where You Are A Brand comes into play.

The book is broken down into 3 parts:

1. Brand Strategy: Finding Your Self-Brand Idea
2. Creative Development: "Packaging Brand You"
3. Marketing Brand You: Building Visibility and Connection With Your Target Audience

If you're working really hard (that's awesome), yet know no one knows of your great outcomes (that's a shame). Stop being shy, nervous, indifferent, too busy or whatever adjective you are being and make time to create a brand for yourself that will help you grow your career faster, more efficiently and with better results!

Rating: 3/4 ***