New York American Marketing Association Events

 

 

NYAMA Young Professionals & Google present "Winning the Zero Moment of Truth"
Monday, Apr. 15, 2013 at 6:30pm

Our featured speaker is:Mitsy Muscatel, Head of Industry, Home & Personal Care, Google

 

Host: NYAMA  

 
Sponsor:

 

Location: Google  | 76 Ninth Avenue (Between 15th & 16th), New York, NY 10011 

Long before your customer makes that decision to buy, there was a moment your product entered into his or her consideration set.  What happens during this critical moment?  How can you win this moment?  Learn from Mitsy Muscatel, experienced Google executive, on winning this Zero Moment of Truth.  Register today for this workshop that will transform your thinking about the marketing moments that matter.  

 

RSVP HERE

Executives share how rebranding American Airlines is not as simple as designing a new logo.  Learn the secrets behind their launch strategy.

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The Art of Rebranding: Modernizing American Airlines For the Future

Thursday, Mar. 21, 2013 at 6:00pm
 

Our featured speakers are:Jill Surdek, Managing Director, Brand & Consumer Experience Strategy, American Airlines
Kari Blanchard, Sr. Director, Strategy and American Airlines Client Management Executive, FutureBrand

Sven Seger, Chief Creative Officer, FutureBrand

 

Host: NYAMA  

 
Sponsor:

Location: McCann World Group Headquarters  | 622 3rd Avenue at 41st Street, 18th Floor, New York, NY 10017 

American Airlines spent years building their brand.  So, why rebrand?  Join NYAMA and get a behind-the-scenes look at the rebranding effort that goes far beyond a new logo.  Understand the insights that drove the change from American Airlines and FutureBrand executives.  Learn when and why a brand should be rebranded.  Get tips on how to successfully implement the new branding with you customers and your employees.  Register today for this workshop!  Space is limited.

 

RSVP HERE