HBA GLOBAL EXPO presents....
BRAND EQUITY & ICONIC DESIGN: Updating Your Packaging Without Losing Your Customers
A WEBINAR on MAY 7, 2010 @ 11AM EST
Click here to visit us: http://updates.hbaexpo.com/
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The Secrets to Designing Iconic Beauty Brands
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In HBA's upcoming educational webinar, hear from two of the industry's leading package designers on how to make a brand iconic in the crowded beauty marketplace while maintaining its integrity and equity.
Gain industry insight from Ted Owen of Clinique discussing ways to update packaging with new innovations while maintaining the ‘look’ that keeps a brand great, followed by Mike Branson of Pearlfisher talking about designing futures for ‘iconic’ brands.
These two powerful presentations will be followed by a live Q&A session, moderated by Ron Romanik, Editor in Chief, of Package Design.
Don't miss this opportunity to learn fresh ideas and discover new
approaches to packaging and brand integrity!
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Topic: BRAND EQUITY & ICONIC DESIGN: Update Your Packaging Without
Losing Your Customers
Date: Friday, May 7th 2010
Time: 11:00am EST
Cost: $77 per registrant (Group rates are available.)
CLICK HERE TO REGISTER NOW >
http://updates.hbaexpo.com/
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Note: Participants will watch the webinar on their computer screens and listen through their speakers, accessing it via the URL link in your confirmation email.
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Meet Our Guest Speaker:
Ted Owen, Vice President of Global Package Design
CLINIQUE LABORATORIES
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Ted Owen is the Vice President of Global Package Design at Clinique
Laboratories, an Estee Lauder Company. Since 1995 he has worked on all
aspects of packaging and product design for the brand including the
launch of Clinique Happy as well as the revamped makeup packaging. His
work has been recognized with design awards from ID magazine and Red
Dot. Previous to his position at Clinique, he worked as a senior
designer at Prescriptives. Owen holds a bachelors degree from Pratt
Institute.
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