ESSENCE magazine hosted a beauty event on Thursday, April 14th to educate retailers, editors and industry professionals on how to market, sell and cater to African American women. ESSENCE conducted an in-depth research consumer marketing study to show "the mindset of the passionate African American beauty consumer" and enlisted top beauty experts to discuss individual and industry concerns, thoughts and trends. Panelists included: Mikki Taylor (ESSENCE Editor-at-Large), Cynde Watson (Makeup Artist & Beauty Expert), Elena L. Jones, M.D. (Dermatologist), Eric Bland (Celebrity Hairstylist) and Susan Akkad (Senior Vice President, Corporate Diversity Marketing, Estee Lauder Companies, Inc).
According to ESSENCE research, there are 4 main Archetypes when dissecting the AA woman beauty consumer:
Queen Bea -- supremely confident, knowledgeable
Sheree De La Sol -- experimental, likes prestige and innovative brands and wants to conquer aging
Amber B. Free -- independent spirit, brand loyal, conscious, cautious and practical
Jane Jones -- the minimalist, time sensitive and likes the natural look
FAB was on the scene to capture some special moments. Take a peak!
Founder of The FAB Network, J. Styles
Welcome to ESSENCE presents SMART BEAUTY V
Yours Truly with ESSENCE President Michelle Ebanks
The ESSENCE Dream Team -- (L to R) Corynne L. Corbett (Beauty Director), Constance White (Editor-in-Chief), Michelle Ebanks (President) and Mikki Taylor (Editor-at-Large)
During the breakfast, there was a presentation that displayed the FOUR BASIC ARCHETYPES of black consumers. The presenters did an awesome job!
Miss New York with ESSENCE Beauty Director Corynne L. Corbett
Beauty Leaders!
Paving a way for black women everywhere!
The breakfast/presentation/panel begins . . . giving powerful stats on AA women, retail & consumer habits, marketing tactics and more! ESSENCE knows what black women want!
"My Black is Beautiful"
I love beauty!
Makeup is sexy & cool!
FAB on the scene!
FAB's J. Styles loves beauty!
Panelist & Celebrity Hairstylist Eric Bland with J. Styles
Shayna D. of The Diva Lounge & Yours Truly!
Miss FAB & Miss New York!
Beauty professionals galore!The event mission was definitely accomplished! A huge thank you to ESSENCE for highlighting the power of the AA woman consumer and educating retailers, editors and beauty professionals on how to market, sell and cater to our needs! We need more outlets like you!
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