Hello FABulous!
I recently held a FAB event called "The Insider" centered around the beauty industry highlighting 3 main themes: trade organizations, manufacturing and product development. The trade show IBS came up several times. I wanted to post the below press release to give everyone further insight into what IBS really brings to the beauty industry. IBS is one of the largest beauty trade shows in the U.S., therefore as a beauty professional, it is imperative that you familiarize yourself with the organization and try to attend next year.
FAB has the juice. Read below!
FOR IMMEDIATE RELEASE Contact:
Nicole Peck
Group Marketing Director
212-895-8291
International Beauty Show New York was Off the Hook this Year
More than 57,200 beauty professionals in attendance; up from previous year
NEW YORK, NY—March 24, 2011—The International Beauty Show New York, presented by American Salon magazine was packed to capacity and drew more than 57,000 passionate and energetic professionals looking to advance their skills, see the latest and greatest in beauty and mingle with some of the top talent in the industry. IBS New York, once again, proved that the beauty industry is vibrant and strong.
Energy Abounds
"We are beyond thrilled”, says Dana Lupton, vice president/group show director, Questex Media Group, LLC. “We have continued on an upward trend with our overall event and once again, our solid attendance led to empty shelves in many exhibitor booths and one of the busiest rebooking sessions for our 2012 event. "The response to this year’s IBS New York Show from both the exhibitor and attendee communities has been astounding. We feel our pivotal purpose is to connect our exhibitors with their customers and provide key educational opportunities. We were thrilled to see such a positive result and know that the energy and commerce generated on both the IBS New York and IECSC show floors represents a promising future for our events, and the industry as a whole."
The Exhibits
"IBS New York was off the hook this year! Sales were extraordinarily better than last year. I can't thank show management enough for their support and continued efforts for better future shows. Keep up the great job. We’ll be there every year", said Greg Salo, president, YOUNG NAILS. Beauty professionals came to the show in droves and spent their time and money learning about new products and trends, as well as, visiting and shopped with old favorites. The Pibbs family was well represented on the show floor with large displays from Pibbs, Turbo Power, Parlux and La Brasiliana. Amongst many others; Alfa Parf, Clairol Professional, Wella Color Charm, Moroccanoil, Brazilian Blowout, So Cap USA, Dashing Diva, Farouk Systems, Enzo Milano, Takara Belmont, American International Industries, Brazilian Keratin by Marcia Teixeira, GKhair, Keratin Complex, Alter Ego and Arrojo also had significant presence on the show floor.
Traffic was plentiful as professionals frequently stopped in aisles where smaller exhibitors demonstrated their products and fulfilled a high level of sales. As Tonie Shin, vice president, marketing for NYX LOS ANGELES, shared, "We broke a new sales record! Yay! Thanks so much for everything."
In all, more than 565 haircare, nailcare, cosmetics, tools, furniture, apparel and business technology manufacturers were represented.
Trends & More
Extensions are still all the rage and offer professionals an opportunity to increase business and generate thousands of dollars in incremental revenue. This year, the show saw sparkly bling-type strands and feathers from companies like Bling Strands, Hair Flairs, Hairfeathers.com and Pluhme. Also popular and crowd-generating were the moisture-enhancing hair follicle products, natural hair-straightening products and the colorful hybrid gels and polishes.
Breathtaking Main Stage Performances
Some of the most vibrant educators in the beauty biz graced the 2011 legendary IBS New York Main Stage. Dramatic and fantasy styling, creative coloring and high-energy performances were provided by world-renowned and iconic artists, including Nick Arrojo, Ted Gibson, Martin Parsons, Danny LaPointe and Anita Gutierrez, Woody and Amy Michleb, Richard Ashforth, and Derek J, Janel Smith, J Rok, Fingaz and Tsunami of Hair Battle.
Inspiring Education
More than 100 free classes were available to beauty professionals and students. Most classes were standing-room-only, and attendees walked away with new tools, techniques and tricks.
- Color visionary and platform artist for Schwarzkopf Professional, Misael Aponte, teaching his innovative approach to hair color placement
- A packed class for new addition, Eiji Yamane, demonstrating his philosophy and techniques on dry haircutting
- Texture gurus Arthur Harris and Patricia Grooms-Jones
- Industry favorite and multiple award winning Nicholas French’s hair extension techniques
- 2007 NAHA Lifetime Achievement Award winner Yosh Toya sharing his design philosophy and inspiration
- Mike Karg and Jo Blackwell demonstrating their signature approaches to cutting and color
- Main Stage performers such as Nick Arrojo, Martin Parsons, Ted Gibson, Woody & Amy Micheb providing inspiration up-close in the classrooms
NEW in 2011—Master Barber Competitions
Presented by Major League Barber and sponsored by Andis and Mr. Beauty, the barber competitions were a rousing success! The two-day competition included more than 40 participants and included two battles; Winners in the Design and Color category. 1st. Place, Amit Corso; 2nd Place, Enrico Charles and 3rd place, Aleen Darden. Conservative and Traditional Cuts winners were; 1st place, Joseph Corto; 2nd place, Jose Rivera and 3rd place, Matthew Southerland.
NEW in 2011—American Beauty Makeup Pavilion
For the first time, IBS New York devoted a section to feature makeup and cosmetics companies. "IBS New York delivered success. It was a world-wind both in our booth and in our classrooms and I was so impressed by the quantity and quality of the professionals in attendance. We loved being a part of the Makeup Pavilion alongside other prestigious brands and achieved a new sales record, as well as expanded our Reseller program into spas, salons and schools throughout the country," remarked Eve Pearl, president, EVE PEARL. The pavilion featured, amongst many others, Stila Cosmetics, Temptu Pro, Dinair, Rain Cosmetics, Morphe, Lizette Cosmetics, Boom Boom Brow Bar and Dermalogica.
International Esthetics, Cosmetics & Spa Conference
IBS New York attendees visited the IECSC exhibit hall at no additional charge to learn and shop the newest in the spa, skincare and wellness industries at the largest spa show in New York.
Additional networking and educational opportunities for beauty professionals are available at IBS Las Vegas being held June 18-20 at the Las Vegas Convention Center. Visit www.IBSlasvegas.com for more information.
About the International Beauty Group
Produced by Questex Media Group LLC and presented by American Salon magazine, IBS New York is the largest and longest running professional beauty event in the country. IBS New York, International Esthetics, Cosmetics & Spa Conferences and IBS Las Vegas are for professionals only and reach a wide cross-section of participants including salon and spa owners and managers, hair stylists, hair colorists, estheticians, makeup artists, nail technicians, dermatologists, massage therapists and beauty and spa product manufacturers and distributors. The Las Vegas event will be held June 18-20, 2010 at the Las Vegas Convention Center; IBS New York 2012 will be held March 11-13 at the Jacob Javits Convention Center.
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