Wednesday, February 10, 2010

JOB OPENING: Calvin Klein

ADVERTISING ACCOUNT EXECUTIVE
Category:
Beauty
Function: Marketing/PR
Location: New York, NY

COMPANY DESCRIPTION:

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women's and men's designer collection apparel and a range of other
products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein
Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans and Choice Calvin Klein. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, underwear,
sleepwear, hosiery, socks, swimwear, eyewear, watches, jewelry, coats, and fragrances, as well as products for the home.

DESCRIPTION/RESPONSIBILITIES:

POSITION SUMMARY -

The Account Executive within CRK Advertising acts as a liaison between CKI and the Fragrance and Beauty licensees in executing all marketing, advertising and promotional campaigns.

RELATIONSHIPS:

REPORTS TO - Account Director (and VP, Marketing)

OTHER KEY RELATIONSHIPS - Licensees, Studio, Production, Media, CRK Fashion team, Public Relations, Legal, CKI International Offices, Finance, Design

MAJOR RESPONSIBILITIES:

• Communicate creative standards and enforce Calvin Klein branding.

• Manage work flow, ensuring time lines are met and team is updated throughout production.

• Develop project briefs and execute to completion.

• Responsible for project management of the following:

• Advertising campaigns, including TV, print, outdoor, in-store/pos

• Packaging development – for new products, limited editions, seasonal offerings

• Seasonal program elements, including advertising, packaging, POS, GWP’s, Direct Mail

• Branded initiatives for PR, including videos, press kits, invites

• Compile quarterly competitive/trend information

• Manage estimates and work with finance to ensure proper billing

• Manage weekly status reports for creative studio and account group

• Coordinate and distribute quarterly reports to the Calvin Klein global market teams

CRITERIA/PROFILE:

• Bachelor’s Degree in Advertising or Marketing preferred

• 2-3 years marketing/advertising experience, preferably within a luxury goods or beauty environment

• Flexibility to tight deadlines and demanding environment


• Strong interpersonal skills required

• Strong computer skills - Microsoft Office (Excel, Word, Powerpoint)

TO APPLY:

You may apply directly to this job listing with the link below:

http://ars2.equest.com/?response_id=4256862bd3fb98669fd359d8aefe66cc

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