CEW Announces Finalists for 2010 CEW Beauty Awards

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2010 Beauty Awards Finalists Announced

BEAUTY PRESS RELEASE: New York, NY – March 24, 2010 – Cosmetic Executive Women (CEW) has announced the Finalists for the 2010 CEW Beauty Awards, the industry’s highest honor. Now in its 16^th year, the CEW Beauty Awards celebrate the most innovative products of the year. The Finalists were chosen from more than 550 products from nearly 300 top brands.

The CEW Beauty Awards are the only awards program where the Finalists are chosen exclusively by beauty insiders. The roster of Finalists, voted on by over 3500 professionals in the field, has become consumers’ most coveted shopping list. “Consumers know that all Finalist products have been field-tested and approved by CEW members. Year after year, these products are what consumers seek out to address their needs,” says Carlotta Jacobson, President of CEW.

The CEW Board of Governors will now vote on the 155 Finalists to determine the winners across 31 categories. The winners will be announced at the CEW Beauty Awards Luncheon on Friday, May 21^st, at the Waldorf-Astoria in New York City. Comedian and Actor Mario Cantone will emcee the event again this year.

For the complete list of 2010 CEW Beauty Award Finalists, please visit the Finalist Viewbook at www.cew.org. Tickets can be purchased for this event at www.cew.org.

In addition to bestowing honors on the best products of the year, the CEW Beauty Awards will announce the winner of the Indie Beauty Award, which recognizes the creativity and entrepreneurial spirit of a small, independent beauty company. Stay tuned for this year’s Indie Beauty Award Finalists which will be announced in the coming weeks.

The 2010 CEW Beauty Awards are sponsored by Allure, Givaudan, CVS/pharmacy, Crest and Oral-B 3D White, ACUVUE^® Brand Contact Lenses, VEET^®, Medicis Aesthetics, QVC, WWD Beauty Biz, Arcade Marketing, The Royal Promotion Group, Clarisonic, HBA Global Expo, MaCher, Alcan Packaging Beauty, Rpr Marketing Communications, Glowelle, Nordstrom, Breakthrough in Beauty, Tresemmé, KraftWorks, Suite K, Digital Plus, Raw Media, Consultancy Media and Barefoot Wine & Bubbly. NPD Group defines the categories while Ernst & Young tabulates the ballots.