Mediabistro Circus presents Visionaries & Provacteurs

Program

Visionaries and Provocateurs: Women in Media + Technology

8:15 am	Registration opens
9:00 am	Welcome Remarks
9:15 - 9:45am	Embracing Risk Elle has been one of the few print magazine brands successfully holding their own in a very tough environment. How have they done it? Elle Senior Vice President and Chief Brand Officer, Carol Smith, joins us to talk about taking risks, finding new customer touchpoints in uncharted territories, and why putting the reader first is key to their success. CAROL SMITH SVP/chief brand officer Elle
9:45 - 10:15 am	Taking a Fresh Approach Susan is no stranger to media, including print and television, and now she runs one of the hottest ecommerce sites around. At Circus, she’ll talk about her fresh approach to the world of online retail, and how thinking differently about what is possible online can make all the difference. SUSAN LYNE CEO Gilt Groupe
10:15 - 10:45 am	A Conversation About Social Media Writer, cultural critic, and SVP for the Advertising Research Foundation, Lynne leads a discussion about the opportunities and challenges social media presents us, how it's changed how we interact with one another, and the impact on marketing, advertising, and media. LYNNE D JOHNSON SVP, Social Media Advertising Research Foundation ALICE McKOWN Executive director marketing Conde Nast Digital
11:00 - 11:30 am	Break
11:30 - 12:00 pm	The Voice of An Icon "Feel Like a Woman, Wear A Dress", was the simple directive from Diane Von Furstenberg in a 1972 advertisement for her wrap dress. The dress, and the brand, became a fashion icon, and she became one of the most marketable designers. Meredith Fisher, Editorial Brand Director for DVF, is charged with carrying this iconic brand into the next century, by developing a consistent voice for the company across platforms. Find out how she's doing it, and how you can apply lessons learned to your own business or projects. MEREDITH FISHER Editorial brand director DVF
12:00 - 12:30 pm	Online Communities and the Content Experience As Editor in Chief of Yahoo! Shine, Brandon Holley focuses on building community into content and keeping her audience engaged. At Circus, she'll talk about leading this online community for women, what it means to advertisers, and the audience. BRANDON HOLLEY Editor in Chief Yahoo! Shine
1:45 - 2:15 pm	The Next Age of Broadcasting SVP New Media and Digital Strategy at Bravo, Lisa Hsia joins MB Circus to talk about expanding Bravo's media presence across platforms, the changing broadcast & cable industries, and how the network will continue to develop as content and audiences continue to move online. LISA HSIA SVP New Media and Digital Strategy Bravo Digital Media
2:15 - 2:45 pm	Bring Your Stories to Life Eileen Gittins, founder/CEO of Blurb, on the passion that drove her to start Blurb, and thoughts on the impact that self publishing can have on content and the publishing industry as a whole. EILEEN GITTINS founder/CEO Blurb
2:45 - 3:15 pm	Lessons From a Publisher SVP and associate publisher Debbie Stier evangelizes digital trends at HarperCollins and joins us to talk about how it's changing the way we communicate, and how it all applies to book publishing. DEBBIE STEIR SVP and associate publisher HarperCollins
3:30 - 3:45 pm	Break
3:45 - 4:15 pm	Janet Balis, EVP of Sales and Marketing, Martha Stewart Living Omnimedia JANET BALIS EVP of Sales and Marketing Martha Stewart
4:15 - 5:00 pm	Session details to be announced.
5:00 pm	Cocktail Reception (cash bar) To register visit www.mediabistro.com/circus OR call 212 547 7888 WHEN: May 20, 2010 WHERE: 92YTRIBECA 200 Hudson Street (at Canal Street) New York, NY 10013