Ralph Lauren Childrenswear JOB OPENING: Public Relations Manager

Code: 7266STY

Title: PUBLIC RELATIONS MANAGER - Ralph Lauren Childrenswear

Organization: Polo Ralph Lauren Corporation

Category: Apparel

Function: Marketing/PR

Region: NY Metro

Location: New York, NY

Description: PUBLIC RELATIONS MANAGER - Ralph Lauren Childrenswear

JOB DESCRIPTION: Polo Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 40 years, Polo's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.

PURPOSE & SCOPE: Develop and Implement Annual Press Strategy to support key business objectives of the Childrenswear Division and ensure alignment with Corporate Initiatives on a Global basis.

RESPONSIBILITIES:

* Work in Global partnership with Department Stores, Polo.com, Polo Retail and specialty stores on all press efforts, supporting RLC and Chaps Childrenswear.

* Proactively identify high profile opportunities to extend the reach of the brand ie editorial opportunities, special events, fashion shows, television credits, etc.

* Establish strong relationships with key editors and publications; host press events and editor walk throughs.

* Create and Develop all press releases supporting Ralph Lauren Childrenswear.

* Maintain press showroom and traffic all press samples.

* Document all editorials and recap information to organization on a monthly basis via a PR report and monthly PR meeting with design and marketing.

* Record all PR activity and editorial credits and document for Corporate Database Initiative.

* Develop partnership with sales, merchandising and design teams, sharing all editorial insight prior to formal line openings. Recap information on editor highlights and missed opportunities at end of season.

* Analyze and report out on number of impressions of editorial coverage and document impact on business if applicable.

* Develop and support new concepts to drive incremental footsteps to vertical and wholesale RLC destinations.

JOB REQUIREMENTS:

* College degree.

* 3 plus years experience in a related function, preferable in a luxury fashion brand.

* Prefer someone with relationships with market editors at top magazines.

* Good computer skills.

* Excellent writing and communication skills.

* Ability to function in a fast-paced environment.

ABOUT US: Polo Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 40 years, Polo’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. Polo Ralph Lauren is an equal opportunity employer. We offer dynamic career opportunities with growth potential and a generous company discount.

TO APPLY: Apply directly to this job listing with the link below: http://poloralphlauren.contacthr.com/13344103