Develop your personal brand to land a job...
Article exerpt from the website, The Loop 21 (an economics, politics, and current events portal focusing on the African American community).
When we hear the word "branding," it usually makes us think of a big corporation, not an individual.
The concept of personal branding has become more popular in the last couple years, and now the need for individuals to better market themselves within the workplace is more important than ever. The unemployment rate for blacks soared to 11.9 percent in December — 7.2 percent overall — and nearly 2.6 million jobs were lost over the entire year, more than in any year since 1945, according to CNNMoney.
"The market is so global and diversified now, there are a lot more people competing for the same space," said Michael Flutie, founder and president of talent branding company Michael Flutie's Office, based in New York City. "Creating a personal brand helps you to rise in within that talent pool."
President Barack Obama's economic plan promises to deliver 3 to 4 million jobs. If you're trying to land one of Obama's new jobs or any dream job, learning how to cultivate and maintain a personal brand could be just the ticket to new opportunities, business coach Valerie Pendergrass said. WHAT IS PERSONAL BRANDING? To read the complete article, go to http://theloop21.com/news/develop-your-personal-brand-land-job
No comments:
Post a Comment